Brett Wild

Sponsorship insights

Why commercial deals are beneficial for CEOs and athletes alike

What can individual sports offer to commercial partners? 

How can athletes further their careers by becoming brand ambassadors?

What return on investment do companies get from sport? 

These and many more questions are answered by our series of videos featuring delegates who attended the Via Sponsorship conference, an inaugural event supported by sportscotland, in Glasgow in March 2019.

The sponsor




The rights holder 



The Olympian and the Paralympian 




The Commonwealth medallist 




The cyclists of tomorrow 




The expert view #1



The expert view #2


Find out more 

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