What can individual sports offer to commercial partners?
How can athletes further their careers by becoming brand ambassadors?
What return on investment do companies get from sport?
These and many more questions are answered by our series of videos featuring delegates who attended the Via Sponsorship conference, an inaugural event supported by sportscotland, in Glasgow in March 2019.
The sponsor
The rights holder
The Olympian and the Paralympian
The Commonwealth medallist
The cyclists of tomorrow
The expert view #1
The expert view #2
Find out more
- Discover more about the Via Sponsorship conference
- Read other Sport First articles about sporting sponsorship
